Project readiness checklist: are you ready to start a website project?

You do not need a finished website plan to receive a useful proposal. But proposal readiness and production readiness are different. The first five decisions let AlphaBlue show you a direction; the remaining checklist helps that direction become an accurate, publishable website.

Proposal gate: five starting decisions

• The business name is written as it should appear publicly
• The basic business content explains what you sell or do
• The required website language or languages are known
• A usable logo is available, or you allow us to use a text wordmark
• If a wordmark will be used, one main color direction is provided

These five items are the hard gate for an AlphaBlue proposal. They do not need to be polished. A poster, brochure, social page or short conversation may supply enough raw material for staff to organize the business content and show a useful first direction.

Identity

• Legal and public-facing names have been distinguished where necessary
• The selected logo file is clear enough for the intended use, or the wordmark spelling is confirmed
• Existing brand references such as signs, uniforms, packaging or posters have been shared

Readiness note: a full visual identity is not required. A wordmark plus main color can support the proposal; logo redesign or a broader identity system is separate work unless explicitly included.

Content

• A plain-language description of your business (who you serve, what you do, why you, proof)
• A list of your services or products, with a sentence each
• Real photos of your work, place or products — even phone photos
• Anything you already have: menus, price lists, brochures, good social posts

Readiness note: the basic description and service list are already part of the proposal gate. More precise wording, proof and suitable public images can be completed for V2. AlphaBlue may organize and improve supplied material, but the customer remains the authority for business facts and permission to publish assets.

Decisions

• Which language(s) the site needs at launch
• A domain name — chosen, or at least two or three candidates
• Which contact channels you want on the site (phone, LINE, Messenger, email, form)
• Who among your customers the site should speak to first, if you serve several groups

Readiness note: website languages are part of the proposal gate because they affect the purchased scope and design from the start. Contact channels, target audience and domain should be confirmed before final production; resolving them earlier reduces rework.

Expectations

• One named person who reviews and gives feedback (not a committee)
• That person can realistically reply within a few days at each review point
• Agreement on what V1 is for — collecting enquiries, looking credible, explaining services — so “done” is recognizable
• Understanding that V1 approves the design direction, while V2 carries the detailed content and functions

Readiness note: a named reviewer and response owner are important delivery controls, but they do not replace the five proposal inputs. If several stakeholders must contribute, agree who consolidates their comments before each feedback round.

Scoring yourself

If the five proposal-gate items are checked, you are ready to request an AlphaBlue proposal. You may still have work to do before V2 or production, and that is normal.

Before detailed production, also confirm the factual content, public contact paths, suitable assets, reviewer, response responsibility and any domain or form decisions required by the agreed scope. The project record should show which items are ready, which are pending and which are intentionally deferred.

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The five-item proposal gate describes AlphaBlue’s current process. The wider checklist is general preparation guidance; the purchased order remains authoritative for project-specific requirements.