Topic
Preparing your project
What to gather and decide before a website project starts, so the build goes smoothly.
Series on this topic
Case series
Composite caseA boutique aesthetic clinic's digital journey: building trust before building systems
A phase-by-phase case study built from real implementation experience: a Bangkok boutique aesthetic clinic needs online booking, consultation conversion and case showcasing — and starts by making itself trustworthy online, so strangers are willing to leave a booking request at all.
6 articles · 53 min total
Series
A practical method for small-business digitalization
Six principles for treating a website as the digital entrance, building wider systems in stages and using real operations to decide what comes next.
6 articles · 46 min total
Case series
Composite caseA print shop's digital journey
A phase-by-phase case study built from real implementation experience: a print shop that needs full digitalization from day one — and why it still builds step by step, starting from a website, letting each phase's evidence and staff experience shape the next.
6 articles · 45 min total
Case series
Composite caseA spa chain's digital journey: putting receipt QR feedback first
A phase-by-phase case study built from real implementation experience: a multi-branch spa chain needs cross-store consistency, and starts by turning the checkout receipt's QR code into a per-staff feedback capture — then lets that real data and the staff experience shape the next phase.
6 articles · 56 min total
Case series
Fictional exampleA training center's AI-assisted learning journey: build the entry point first, then talk AI
A phase-by-phase case study built from real implementation experience: a small Thai training center needs to cut repeat enquiries, see its real enrollment numbers, and ease the burden of teachers writing tests and answering questions. It starts with a unified course-info and enrollment entry point, converges enquiries into trackable enrollment data, builds a learner portal that students actually log into, and only then decides — on real usage evidence — whether to plug in AI-assisted test generation and Q&A over an API, so the center can serve more students with limited staff.
6 articles · 60 min total
Series
Preparing and delivering your first website
A practical path from the minimum proposal inputs to business content, package scope, V1 direction, V2 detail review, QA and production.
6 articles · 40 min total
Series
Why your business needs its own website
How a website works with Facebook and LINE as an owned information source, a functional entry point and a measurable conversion path — without pretending it is the whole business system.
7 articles · 47 min total