Series
Why your business needs its own website
How a website works with Facebook and LINE as an owned information source, a functional entry point and a measurable conversion path — without pretending it is the whole business system.
7 articles · 47 min total
What you'll learn
- Understand the different jobs of social channels and an owned website
- See how information, forms and measurement turn a website into a practical business entry point
- Separate the website, Submeto data delivery and later operational systems without losing the long-term direction
Who this is for
- Still deciding whether you need a website
- Preparing to start a project
- Running a live website
No exams, no certificates — just read what's useful.
Articles in this series
- I already have Facebook — why would I need a website?Facebook creates reach and conversation; your website is the owned place where customers understand the business, take structured action and where you can measure that path.Explainer6 min read
- Your website as the source of truth for your businessWhen your service explanations, opening info and policies live in one stable place, every chat and social post gets shorter — you link instead of re-answering.Explainer6 min read
- What is a conversion path?The realistic steps between a stranger seeing your post and becoming a paying customer — and where a website actually fits in that chain.Explainer7 min read
- Website, form, booking, business system: where the boundaries arePages, forms, booking services and operational systems solve different parts of a business journey. Define the long-term need, then choose a safe first operating slice.Comparison8 min read
- A customer submitted your form. Now what?A form submission is not the finish line — it is the start of a small relay. Here is the realistic path from notification to reply, and where it usually breaks.Explainer6 min read
- Your website is live. Which basic numbers matter?Four measurement groups give a new site a useful baseline: visits, sources, recorded engagement and enquiry actions. Here is what each can and cannot prove.Guide7 min read
- How to choose a website package without losing the long-term directionChoose the public website scope that can operate now, record the wider digital direction, and separate package features from add-ons and independent systems.Guide7 min read